Brand attributes associated with music education entrepreneurs in virtual formats. An approach of education in art to the needs of the environment
DOI:
https://doi.org/10.70219/sad-72022-161Keywords:
Entrepreneurship, education, music, attributes, music educationAbstract
The main objective of this research is to analyze the brand attributes of music education entrepreneurs in Venezuela. In this sense, an ontological position was assumed that considers the entrepreneur as an energetic, dynamic, proactive and above all seropositive human being. Similarly, it is considered that education can activate or deactivate entrepreneurship processes by influencing the entrepreneurial conception and associated processes. From the methodological point of view, an epistemological anchor of a phenomenological type was established and a descriptive and field type investigation was chosen, complying with the theoretical and methodological sections, the main findings evidence a conception of said attributes which would be linked to the academic needs that underlie students as users of the educational service, presenting totally changing models of thought and linked to access to technology in the environment.
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