Key Elements Of The Strategic Thinking

Abstract

Small and medium-sized enterprises must transcend a development in quantitative terms on the basis of growth to one of qualitative type, where a renewed organizational framework participatory, able to take advantage of opportunities that is moving at the same time be establishedwithout advancing one means go at the expense of another; establish principles that help specific to the tasks of the sustainable development challenges, without refer the complexity of the problems surrounding it. The objective of the study is to characterize the fundamental elements of strategic thinking in the small and medium-sized metal processing of the Valera municipality, State Trujillo. The research supported by the theoretical approaches of authors; as Garcia and Daza (2006), Robert (2006), Áñez (2005), supported in Ohmae (2005); Similarly, the scope of the study is descriptive. The population was formed by forty (40) managers owners or managers. Applying a questionnaire with 25 questions with response alternatives closed level Likert type, used the Cronbach Alpha coefficient resulting 0.9647. Conclusion stands the characterization of the key elements of strategic thinking in the small and medium. Reflected that they focus on the existing category, emphasizes the vision of the future which is existing. However, the strategic objective indicators, creativity, imagination and communication; they are grouped in the moderately existing category. To do this, the Manager must be adequately trained, trained to assume successfully the scenarios in a comprehensive manner, therefore incorporate guidelines for that purpose.