The Environmental Communication for Business Success

Abstract

In recent years is increasingly prominent participation of the company towards incorporating the input into technological solutions to environmental problems caused by his act, and where effective communication is faced with foresight and professionalism to risk situations and crises to environment. It conducts a comprehensive review of the literature to understand the importance of good management of environmental communication as an overall business strategy for success in their environmental management which translates into profit, in order to gradually integrate the criteria for preservation environment in decision-making processes of economic enterprises on the other hand is a form of expression and support for the success of the company. Against this background, the same companies generate a new business philosophy with a new vision of future-oriented eco- efficient environmental management, based on communication as a fundamental tool that contributes to the implementation of sustainable development.