The Corporate Identity In Carbonated Beverage Companies

Abstract

This   investigation   aims   to   analyse   the   corporate   image of carbonated beverage companies in Valera municipality, Trujillo state. The methodology used is a descriptive, cross-sectional, no experimental field

study. The population comprised 25 people currently employed by these companies and 10 kiosk sales persons. The technique used to collect the data was a survey comprising two questionnaires for each group. The questionnaire was content validated and, next, consistency reliability was measured running a Cronbach's alpha (0.945) which determined the questionnaires are highly reliable. The results of the study demonstrate the importance of the corporate image of an organisation. Likewise, we conclude that both Coca Cola and Pepsi have created an organisational culture in Venezuela; however, their images still carry some noise for their clients. Finally, the investigation looks at the main objectives to follow in order to achieve a good corporate image, and how these could have affected the Venezuelan carbonated beverage industry.