Strategic alliances in organizations

Authors

  • Ramón A. Aldana Olivar Ministerio del Poder Popular para la Educación.
  • Alexander J. Urribarri M Universidad Valle del Momboy

Keywords:

Strategic alliances, organizations

Abstract

The study aimed to analyze strategic alliances in organizations. The study was supported by authors such as David (2003), Porter (2005), and Striclkand Thompon (2004), among others, the research was documentary. Indicating that the internal strengthening of enterprises is a critical need that must be met as soon as possible, however, rarely can be achieved when working individually, then that can be considered is the formation of strategic alliances to increase competitiveness . In response, the challenges are great for the business environment, as currently companies of any size looking to stay, grow in the markets should handle options that allow them to achieve substantial competitive advantages quickly and effectively, with respect to cost / Positive risk and benefit sharing. Just that, is what can be achieved by strategic alliances. Therefore, the alliance is used to describe any type of colaborista relationship arising between companies, competitors, customers, suppliers, government agencies, universities, and others. The existing academic literature on joint venture and other collaborative arrangements makes available many ways to classify relationships.

 

References

Acosta, H. (2003) Alianzas Estratégicas y la Satisfacción laboral del Cliente Interno en las Organizaciones Farmacéutica Veterinarias. Urbe

David, F. (2003). Conceptos de administración estratégica. Prentice Hall. Mexico.

Frías, P. (2001). Desafíos de modernización de las relaciones laborales: Hacia una nueva cultura y concertación empresarial. Primera edición. LOM Ediciones, Argentina.

Fuentes A. Alcazar, E. (2001). Alianzas Estratégicas, un enfoque estratégico y legal. Banco Nacional de Comercio Exterior, S.N.C., México.

Fuentes E. y Avendaño, R. (2006). Gerencia de Exportación. Banco Nacional de Comercio Exterior, S.N.C., México.

Hernández R., Fernández C. y Baptista, P. (2007). Metodología de la investigación. Cuarta Edición. Editorial McGraw-Hill. México.

Porter, R. (2005). Guía de las Alianzas en los Negocios. Editorial Continental, S.A. de C.V. Primera Edición, México 2005.

Thompson, A. Strickland, A (2004). Administración estratégica. McGraw Hill. Edición decimotercera. México.

Urdaneta, R. (2003) Alianzas estratégicas para mejorar las relaciones en la cadena de comercialización de equipos de telecomunicaciones. Maestría urbe tesis de grado

Vázquez, A. (2005). Las Nuevas Fuerzas del Desarrollo. España.

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Published

2013-12-15

How to Cite

Aldana Olivar, R. A., & Urribarri M, A. J. (2013). Strategic alliances in organizations. Sustentabilidad Al Dia, (2). Retrieved from https://journal.uvm.edu.ve/index.php/sustentabilidad/article/view/121

Issue

No. 2 (2013)

Section

Artículos

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Copyright (c) 2013 Sustentabilidad al dia

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